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About Nori Event Co. 

Nori Event Co. specializes in creating experiences for small businesses, nonprofits and solopreneurs who:


  • have great ideas and need help executing the details

  • do not have the time and resources

  • need a thought and execution partner


Think of Nori Event Co. as the “doer” to your “dreamer”! 

Image by John-Mark Smith

We thrive on bringing your vision to life, whether it's internal staff events and programs or external educational, networking or fundraising events and programs. Every event, program or project we create and execute with our clients is completely customized to reflect their brand personality and objectives. 


At Nori Event Co. we believe in providing high-quality service and dependability in any event or project we undertake, and we pride ourselves on a long-term commitment to create and foster an environment of trust, growth and family with each and every one of our clients.


Nori Event Co. also serves a secondary market through Virtual Project Management, where we provide assistance with detail-oriented, research-heavy operational tasks for a business. We believe many of the skill sets required for planning and executing world-class experiences also translates well into the success of business operations.  If you need guidance bringing standardization and organization to your business, in a creative and effective way, then please schedule an appointment so we can learn more about you and discover how we can collaborate.


Meet our Founder

Jessica Nori Johnson, DES, founded Nori Event Co. LLC in May 2020. The company was created to serve small businesses, nonprofits and solopreneurs in their journey to provide memorable experiences for their clients through events and programs. Thanks to her valuable past experience, Jessica is able to help clients bring their vision to life and host innovative events and programs within their communities and various industries.


Throughout her education and early career, Jessica has been the go-to 

person to seamlessly plan and execute. Her keen attention to detail and emphasis on quality and timeliness ensures success in her endeavors, whether that’s planning and executing an event or putting a process in place to ensure future triumphs. Think of her as the “doer” to your “dreamer”, the person who loves all the details, researching new and better ways to execute and organizing your ideas into an actionable plan. Her expertise is in event planning, partnership activation, programming and project management. She honed these skills during stops at Hillerich & Bradsby, Disney Sports and ESPN Wide World of Sports and most recently, Minor League Baseball headquarters. At Minor League Baseball, Jessica focused on the development and execution of the MiLB Innovators Summit, Baseball Winter Meetings, MiLB Partner Summit and MiLB FIELD program. In addition, she coordinated the MiLB Special Events partnership process by creating new corporate partnership concepts, partnership sales and partnership activation; she also worked on the strategic planning and activation of annual charity initiatives as part of MiLB’s community engagement efforts.


Jessica received both her Master of Business Administration and Master of Sports Business Management from the University of Central Florida's DeVos Sport Business Management Program. She also has a Bachelor of Science with a triple major in entrepreneurship, marketing and professional sales from Florida State University, where she was a softball student-athlete. In 2020, she earned a Digital Event Strategist certification from the Professional Convention Management Association (PCMA) and a Virtual Fundraising Event Management Certificate from the Event Leadership Institute.


Jessica loves seeing the details and a great plan come to fruition, where others get to reap the benefits of an incredible experience regardless of the format.

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